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    Sala de charla

    how to write a report

    Tema

    how to write a report

    Comentario

    Report

    to:

    from:

    date:

    subject:

     

     

    headline

     

    neutral - factual language, formal register

     

    Introduction

    The aim of this report is to point out/ to compare …

    The aim tries to show that

    The report is intended to

     

     

    Findings

    The graph describes

    The most obvious

    In other words

    According to

    Generally speaking

    Considering …

    passing over to the drawbacks

     

    Recommendations

    I would therefore recommend/suggest

    It is recommended that …

    Based on the findings of this report

     

    Conclusion

    In conclusion

    To summarise

     


     

    connectors

    beyond

    predominantly

     

    on the other hand

    otherwise

    conversely

    in spite of

    first, second, …

    especially

    in particular

    in addition

    certainly

     

    Therefore

    Due to

    as a result

    consequently

     

    equally

    comparable

    besides

     

    furthermore

    additionally

     

     

    B2 words

    predominant/ly                              überwiegend

    occasionally                                      möglicherweise

    in handy                                             nützlich

    vital, essential                                 wichtig

    genuinely                                          echt, wirklich

    revisit                                                  überdenken

    reinforce                                           verstärken

    blend                                                  bereinigen

    honed                                                 verfeinert

    passing over                                     übergehen

    evoke feelings                                 hervorrufen

    abundantly                                       reichlich

    to equate                                          gleichstellen

    to squander                                     verschwenden

    engender                                          verursachen

    plethora                                             eine Fülle von

    cutting edge                                     top aktuell

     

     

    Corporate social responsibility

    CSR is an ethical management, aiming to integrate social, economics and environmental concerns + consideration of the human rights.

     

    social:

    Ø education

    Ø human rights

    Ø social equity

     

     

    economy:

    Ø stakeholder

    Ø shareholder

    Ø employee

    Ø profit

    Ø to benefit

     

    environmental:

    Ø resources

    Ø sustainability

    Ø pollution

    Ø renewable

    Ø biodiversity

     

     

    advocates          Beführworter

    objection           Einwand

     

     

    Management styles

    autocratic manager

    sets high standards

    motivation by threats

    decisions without taking other opinions into account

    high decision-making power

     

    democratic manager

    delegate authority to staff

    are open to other's opinion

    involve employees in decision making progress

    less decision-making power -> need majority

     

    consultative manager

    use brainstorming sessions to get new ideas

    asks for opinions from staff

    get/want feedback from staff

    make final decision after consulting with employees

     

    laissez-faire manager

    give complete freedom to the staff

    have only few managerial tasks

    need good employees to succeed

     

    intimidating                                      einschüchternd

    intentional                                        beabsichtigt

    mindset                                             Denkweise

    to exert                                              ausüben

    public-good centric                        gemeinwohl-orientiert

    dismissive                                         respektlos

    to stand one's ground                  sich behaupten

    bold                                                     mutig

    to empower                                     befähigen, ermutigen

    supervise                                          überwachen

    foreign word                                    Fremdwort

    to clarify sth.                                    etwas erklären

     

    Company

    inquiries                                             Anfrage

    personnel                                         Personalabteilung

    purchasing                                        EInkaufsabteilung

    R+D                                                      Research and Development

    construction side                           Baustelle

    criterion                                             Kriterium

    wholesaler                                        Großhändler

    retailer                                               Einzelhändler

    supplier                                              Lieferant

    curriculum                                        Lehrplan

    surrendering                                    abtreten

    align                                                     koordinieren

    pay rise                                              Gehaltserhöhung

    contractor                                         Vertragsnehmer

    to net                                                  Netto verdienen

    mortgage                                          Hypothekarkredit

    conformity                                        Einheitichkeit

    vacancy                                              freie Stelle

    obligatory                                          verpflichtend

    Grants                                                Zuschuss, Subvention

    press the flash                                 Hände schüttlen

    recruits                                               Neulinge

    overhaul                                            verbessern, ausbessern

    business attire                                 Geschäftsbekleidung

    media coverage                              Medienbericht

    brand equity                                    Markenwert

    approval                                            Zustimmung

    to fuel the sale                                den Verkauf anfeuern

    supply chain                                     Lieferkette

    merger                                               Zusammenschluss

    accountability                                  Verantwortlichkeit

    turnover                                            Umsatz

    subsidiary                                          Tochtergesellschaft

    Advertising

    Media literacy                                  Medienkompetenz

    enhance                                            zu verbessern, erhöhen

    vehicle                                                Auto…

    commercials                                     TV-Werbung

    classified ads                                    Kleinanzeigen

    Testimonials                                     berühmte Personen als Werbeträger

    went viral                                          viral gehen

    sprouted up                                     aus dem nichts aufgetaucht

    targetmarket                                   Zielmarkt

    potential customer                       zukünftige Kunden

    advertising campaign                    Werbekampagne

    brand awareness                           eine Marke zu erkennen

    marketshare                                    Marktanteil



    ·        radio ads

    ·        TV

    ·        point of sale promotion

    ·        sponsorshop of a event

    ·        direct mail

    ·        word of mouth propaganda

    ·        billboards, hoardings

    ·        viral marketing

    ·        vehicle advertising

    ·        newspaper advertising

    ·        magazine advertising

    ·        cinema

    ·        banners

    ·        cold calling

     

    Ø linguistic features

    Ø gender stereotypes

    Ø appeal to emotions and feelings

    Ø rational arguments

    Ø humor, jingle

    Ø  


    Autorjohn99 (1317763)  13 Dic 20, 14:18
     
     
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