this before somewhere and if
I remember correctly the east/west fringe is the right and left side (respectively) of the place mat if it is on the table in front of you (which would make sense logically, but I don't want to be presumptious and say that this is so, if I'm not absolutely
sure - which I'm not!). So the fringes should be on the two shorter sides of the rectangular place mat, not all around the entire place mat.
Is there a way for you to gain access to a picture that corresponds with the description to verify this assumption?
It's not especially idiomatic I don't think (I could be wrong) to say east/west fringe (but it seems logical at first glance that it would mean the right and left side, as opposed to the top and bottom sides, which would then be referred to as north/south).
But I have no idea what the usual phrasing would be in German.
Maybe "Fransen an den kurzen Seiten" or "Fransen an linker und rechter Seite"?? (corrections welcome).
It might help to take a look at carpet, scarf and rug descriptions (in German and English) to see if the phrasing east/west or north/south sides occur there at all or to find out how fringes are usually described if they do not run around the entire piece (in German)?