Goblincore: the fashion trend that embraces ‘chaos, dirt and mud’
Sales of clothes and accessories featuring mushrooms, snails, frogs and worms are booming, but why now?
A close but more feral cousin to cottagecore, a trend for a stylised, agrarian way of life and its aesthetic – prairie dresses, jam tarts, thatched cottages and strawberry motifs – that was big last year, goblincore is, says Brennan, more “rough around the edges”.
“Wildflowers and white linen dresses are wonderful but goblincore is staining that same dress with mud and moss and watching snails and slugs eat the wildflowers,” says McGain-Harding, who thinks it harks back to the way you appreciate nature as a mud-pie-making child.
“Goblincore is cottagecore for those that actually spend time in nature,” says Faramarzi. Members of the community “know that nature is not sunlit wheat fields but gnarly forests and chaotic animals. Often referred to as dark cottagecore, the aesthetic also picks up some of the occult.”