"The stark reality is that we are operating at a huge loss."
--> bare, simple or obvious, especially without decoration or anything which is not necessary;
Cambridge Advanced Learner's Dictionary,http://dictionary.cambridge.org/define.asp?ke...
"The author paints a stark picture of life in a prison camp."
--> unpleasant; real, and impossible to avoid
Oxford Advanced Learner's Dictionaryhttp://www.oup.com/oald-bin/web_getald7index1a.pl
"His language has become increasingly stark, to the point of sounding strident (Robert Pear)"
--> bare or blunt
The American Heritage® Dictionary of the English Language: Fourth Edition. 2000http://www.bartleby.com/61/5/S0710500.html
"Forty years after its invention, the generation gap is making a comeback in Germany. A former president, Roman Herzog, although well on the wrong side of 30, has issued the starkest warning of all."
The Economist, Apr 24th 2008, Oldies with Musclehttp://www.economist.com/world/europe/display...