Advertising with LEO
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Table of contents General information
LEO GmbH has been offering a variety of language-related services on the Internet since 2004, and over the years has recorded more than 13 million unique users per month, generating around 600 million ad views per month.
In the DACH region in particular, LEO is one of the best-visited sites – so, let your advertising benefit from LEO's high levels of popularity and audience attention and place your ad exactly where your target group is.
Be they students, regular employees, self-employed entrepreneurs, teachers, international businessmen, retirees, job seekers - your target audiences are sure to be found on LEO. Your advertisement on LEO will reach existing - as well as new - customers, a selection of perfect job candidates and inspired career changers.
LEO user demographics (Source: Google Analytics) 
LEO user interests (Source: Google Analytics) Whether you need exclusive ads for one week or ads in banner rotation – on LEO you will find the right advertising space for every budget!
Premium ad placements
Your advantages of buying premium ad space at a glance:
- No banner rotation – no competition
- Great for advertising events, jobs, career days, etc.
- Lower CPM compared to banner ad rotation
- Extremely fast banner load rates
- 15% greater reach compared to banner rotation
- Leaderboard banners are instantly visible
- Wide range of prices (starting from approx. €100 per week) depending on placement
Our premium ad formats include the leaderboard banner on desktop web and the banner on mobile web.Overview of possible placements
Ad space on narrow screens 
Ad space on wide screens 
Currently available ad spaces on tablets or large screens. 
Currently available ad spaces on mobile phones (click to enlarge view) Banner ad rotation
Why banner ad rotation?
- Available for every budget
- Wide range of options to reach specific audience segments
- Geo-targeting available
- Large formats for increased attention
For leaderboard ads, you can ask our partner diva-e about opportunities to participate in banner rotation activities.The skyscraper and half-page banner placements are delivered in rotation with other advertisers and cannot be booked with us directly. For enquiries about these placements please contact diva-e.Overview of possible placements
Ad space on narrow screens Ad space on wide screens Contact us
For enquiries regarding direct buy advertising, please contact the LEO-Team
For enquiries regarding rotating banner ads please contact our partner diva-e
- The following ad specifications apply to bookings placed directly with LEO GmbH. For bookings placed with diva-e, other specifications and conditions may apply. Please follow the link to contact diva-e directly.
Banner advertising
Campaigns run over a period of 7 days (starting Mondays) and the placement is owned by a single advertiser (no banner rotation). All prices are subject to VAT. For bookings of over €500 (net), the standard commission of 15% is available to agencies.
Unless otherwise agreed, the following ad specs apply to our banner formats:
- Banner dimensions (W × H px): 728 x 90 (Leaderboard)
- Maximum file size: 200 KB
- Our creative guidelines are based on our user profile and the type of service we offer. We only accept GIF, JPEG or PNG. Banners may be animated.
- Please note that Flash files, pop-up or pop-under banners will not be accepted.
- For performance reasons, banners need to be hosted on our ad server. Third-party hosting is not possible.
- Rates per week start from approx. EUR100
Campaigns start on Mondays approx. 8:45 am (CET / CEST). Reportings and invoices are sent out after the end of the campaign.
Smartphone advertising
Unless otherwise agreed, the following ad specs apply to mobile banners:
- To ensure ads display correctly on different sized screens we deliver two formats in parallel:
- 640 x 100 for smaller screens (mobiles) with a maximum file size of approx. 60kb
- 1456 x 180 for larger screens (tablets) with a maximum file size of approx. 200kb
- Our creative guidelines are based on our user profile and the type of service we offer. We only accept GIF, JPEG (no animation allowed) or PNG. GIF and PNG formats may be animated.
- The deployment of the “best” advertisement in each case is carried out by our servers on the basis of the specifications requested by the device. In Landscape mode, the banner is displayed vertically on the left-hand edge of the screen as before. If necessary (i.e. when the system bar would otherwise cover part of the advertisement), the banner will be scaled (slightly).
- Please note that Flash files, pop-up or pop-under banners will not be accepted.
- For performance reasons, banners need to be hosted on our ad server. Third-party hosting is not possible.
Free reservations
You can reserve individual advertising positions for certain periods free of charge. The reservation can be withdrawn at any time. If another advertising partner is willing to make a binding booking of the reserved advertising position for the reserved period, we will inform you of this and give you the opportunity to change your reservation into a binding booking. You will have 7 days to do this following our request. If you do not change the reservation into a binding booking within this period, your reservation will be cancelled and the advertising position for the reserved period will be assigned to the other interested party.
LEO can assume no liability for the fact that - for reasons beyond LEO's control - our request to change the free reservation into a binding booking does not reach you.
Cancellation Policy
You can cancel binding bookings of advertising positions for a specific period at any time. In the event of a cancellation, LEO will endeavour to find another advertising partner for the advertising position in the cancelled period. If this is not successful, you remain liable for payment of the entire fee for the advertising position in the cancelled period. If the advertising position in the cancelled period is bindingly booked by another advertising partner, we will invoice you for the difference between the fee agreed with you and the fee that the other advertising partner pays for the advertising position in the cancelled period, whereby we will agree any price reduction for the other advertising partner with you in advance.
Contact us
Please direct all enquiries to the LEO-Team
